Performance of Top 5 Delivered Meal Kits and Specialty Foods Apps in Australia Q4 2024

In the fourth quarter of 2024, the performance of the top delivered meal kits and specialty foods applications in Australia showed varied trends across downloads, revenue, and active users, according to data provided by Sensor Tower.

Youfoodz: Custom Meal Plan experienced a consistent download rate throughout the quarter, starting at around 3.7K weekly downloads and peaking at 4.2K in early November. Despite a dip to 1.9K in late December, the app rebounded to 3.9K by the end of the year.

HelloFresh: Meal Kit Delivery saw a notable peak in downloads mid-October at 4.3K, followed by a decline to 1.7K in late December, before closing the year with 3.6K downloads. The app's active users decreased steadily from 75.3K at the start of the quarter to 41.5K by the end.

Vivino: Drink The Right Wine maintained a steady revenue stream, with weekly earnings fluctuating between $1.9K and $2.8K. Downloads peaked at 1.9K in late December, while active users increased from 10.9K to a high of 16K during the same period.

EveryPlate: Cooking Simplified had a stable download trajectory, starting at 1.2K and ending with 1.1K. Active users showed a recovery from a dip in October, rising from 3.3K to 6.6K by the year’s end.

My Muscle Chef downloads started strong at 938 and saw a peak in early October with 1.2K downloads, before tapering off to 829 by December’s end.

For more detailed insights and data, you can visit Sensor Tower's website.